Laundry that hits different.

Bold, premium scents. Eco-minded packaging. A routine you actually look forward to.

Early birds get first drop 50% off+ 15% off subscriptions

How it works

Pick your scent

Start with 2-3 bold, signature fragrances.

Choose delivery

One-time or subscribe & save 15%.

Smell incredible

High-performance clean with

luxury-level aroma.

Early-bird pricing

Founding members lock 15% off for year one.

First access drops

Limited runs + scent experiments before public runs.

Give 10%, Get 10%

Share your link- both get a stackable perk at launch.

A quick note from the founder

We're building Wash Theory to make the most boring chore feel a little legendary- high-performance clean, unapologetically bold scents, and packing you'll actually want to leave out. Join the waitlist and help us shape the first drop.